Life is short. Make every hair flip count.
Letters & Lucy was created from a passion for all things pop culture. It all began in January 2019 when Bayli listed her first t-shirt design on Etsy. In just a few days, she received more orders than she ever could have imagined. The early success fueled her creativity and, thanks to inspiration from many late night reality TV binges, she continued to fill her shop with new designs. It wasn’t long until her shop got the attention of one of her favorite reality TV stars. When she posted a photo on Instagram in one of her shirts, Bayli knew what she was doing was what she was always meant to do. With her support, Letters & Lucy grew from a side hustle to a full time job overnight. Now, she is living her dream, doing what she love and surrounded by a community of strong, empowered women.